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In this course, you will :
- Create and manage profitable Google AdWords campaigns
Syllabus :
1. How Google AdWords Works
- Google AdWords Updates
- How Google AdWords Works
2. Create Your Winning Strategy
- Identify Your Target Audience
- Use Landing Pages That Will Turn Visitors into Customers
- Technical Stuff to Make Your Website Policy Compliant
- Decide Which Campaign Types to Use
3. Create Your Google AdWords Account
- How to Create Your Google AdWords Account
- Tour of Your New AdWords Account
4. Overwhelmed By AdWords?
5. Build A Search Campaign
- Find the Right Keywords Using Google's Keyword Planner
- Build Campaigns and Ad Groups
- Use Negative Keywords to Save $1,000s
- Write Ads that Will Drive Sales
- Ad Extensions: Sitelinks extensions
- Ad Extensions: Call extensions
- Ad Extensions: Location extensions
- Price extensions
- Ad Extensions: Review extensions
- Ad Extensions: App extensions
- Ad Extensions: Callout extensions
- Ad Extensions: Structured snippet extensions
- Ad Extensions: Automated extensions
6. Build A Call-Only Campaign
7. Build A Remarketing Campaign
8. Build A Display Campaign
- How to Use Display Planner
- Build A Display Campaign
9. Build A Shopping Campaign
- Create A Google Merchant Center Account
- Build A Shopping Campaign
10. Build A YouTube Campaign
11. Track Your Success
- Google Tag Manager Makes Your Job a Breeze
- Create A Google Analytics Account
- Call Tracking
- Google AdWords Conversion Tracking
- Google AdWords Remarketing
12. Post Launch: How to Improve Your Campaigns
- Understand and Increase Your Quality Score
- Understand and Increase Your Ad Rank
- Find Out How Much Traffic You're Missing
13. Use Google AdWords Editor to Save Hours
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How to Use Google AdWords Editor
14. How to Report on Everything You Need to Know
- Search Term Report
- Auction Insights Report
- See Performance Data (CTR, CPC, etc.)
- Segment by Device (Computers, Mobile, Tablets)
- How to Segment Your Data
- How to Use the Dimensions Reporting Tab
- Tour of Google Analytics Reports
- Report on Offline Conversions
15. Advanced Tips to Make Your Campaigns Zing
- Use Labels
- Use Ad Preview & Diagnosis
