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In this course, you will:
- Explore the principles of this increasingly popular talent and learn how firms may use various approaches to understand, assess, and manage their performance.
- Start with learning about the fundamentals of web analytics, such as the many forms of analytics and their applications, before delving deeper into some crucial topics.
- You'll look at some of the key approaches for continuously improving your product or service, including as segmentation and benchmarking, as well as the five phases to developing a measurement plan.
- Learn about the steps needed in launching a successful online business, such as measuring results and optimizing conversion rates.
- Learn how to utilize web analytics in a commercial setting, focusing on Google Analytics and Adobe Analytics. If you're wondering what a Digital Analyst performs and what their responsibilities are, you can find out here. Whether you want to work in the industry or understand best practices for web analytics, this is the course for you.
Syllabus:
1. Analytics basics
- Explain what web analytics is.
- Define the various forms of analytics, which include descriptive, diagnostic, predictive, and prescriptive analytics.
- Explain why web analytics is crucial to businesses and how it may help them achieve their goals.
2. Web analytics data and measurement plan
- Explain what a measuring plan is and why it's vital.
- Identify the various stages of creating a measuring strategy.
- Describe what segmentation is and why it is an effective analytical tool for personalizing consumer experiences.
- Explain the role of web analytics in a successful online business by using an example measurement plan case study.
- Describe what a conversion is and distinguish between a macro and micro conversion.
- Explain what a conversion funnel is and how web analytics may be applied to each stage of the funnel.
- Understand the concept of conversion rate optimization and explain why it is critical to collect high-quality, relevant data for measuring business success.
3. Analytics tools
- Learn what web analytics tools are.
- Explain how Google and Adobe Analytics function.
- Examine the challenges of online analytics.
- Understand the usual career path, job description, and day in the life of a digital analyst.
