Digital Marketing Strategist. Unlock your career growth

Description

In this course, you will :

• Understand the foundations of digital marketing and how to create an effective digital marketing plan for your company. 
• Learn about the various forms of digital marketing, such as SEO, PPC, social media, email marketing, and content marketing. 
• Real-world projects and case studies will provide you with practical experience in planning and implementing digital marketing initiatives. 
• Create the company's mission statement and unique selling proposition. 
• Conduct market research, target your audience, and develop a content marketing strategy. 
• Create and manage PPC campaigns. 
• Use social media to increase brand awareness and website traffic. 
• Use analytics and data to assess the success of your digital marketing activities and make data-driven decisions. 
• Get a list of tips for finding a career in digital marketing.

Syllabus:

• Building a digital marketing strategy
• Step one. Find what you promote
• Step Two. Analyse Your Competitors
• Step Three. Find Your Target Audience and Buyer Personas
• Step Four. Audit Your Business
• Step Five. Identify Business and Marketing Goals
• Step Six. Define a Customer Journey Map
• Step Seven. Make a Budget
• Step Eight. Prepare Your Website for Diving Into a Journey
• What to Do if You Don’t Have a Website Yet?
• SEO (Search Engine Optimization)
• Content Marketing
• Quizzes as a Part of Your Content Marketing Strategy
• Paid Search Advertising
• Social Media Marketing (SMM)
• SMS. Push Notifications. Chatbots
• Targeted Advertising. Ads Manager
• Visual Design
• Email Marketing
• E-Commerce: Etsy
• E-Commerce: Shopify
• E-Commerce: Amazon
• Account-Based Marketing
• Google My Business. How to Master Powerful Tool for Company
• Influencer Marketing
• Multichannel Strategy: Putting Everything All Together
• Marketing Strategy Management
• How to measure results with analytics tools
• Reputation Management
• Analytics of Results
• Alternative Analytics Tools
• Reporting
• Optimization of the Marketing Strategy
• Marketing Automation
• Google Analytics Certification. How to Pass the Exam
• How to Find a Job in Digital Marketing
• You got a job
• Upwork Beginner: Win Freelance World
• Digital Marketing Agency Opening
• How СhatGPT Сan Assist Your Job
• How to Use Google Gemini for Your Marketing Tasks
• Q&A and Additional Materials
• AI Tools for Digital Marketing Specialists